Product Management • Business Analysis • Data Intelligence

Hitesh Soni

Turning data into decisions, decisions into products.

Product-oriented Business Analyst with 4.5+ years building data-backed internal products and analytics solutions in manufacturing environments. I translate ambiguous business problems into scalable product solutions — and I'm now taking that same product thinking into full-time PM roles. Currently pursuing Product Management with Generative & Agentic AI at BITSoM.

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Hitesh Soni
02 — Work Experience

The Product Story

Business Analyst | Engineer – Business Strategy Sep 2021 — Present

DEE Piping Systems (DEE Development Engineers Limited — NSE/BSE: DEEDEV) • Faridabad, Haryana

The Build — Products Shipped

  • Drove end-to-end delivery of financial and operational reporting products across 5+ plants, partnering with finance, operations, and regional stakeholders.
  • Translated complex business requirements into prioritized user stories and acceptance criteria, enabling smoother Agile execution across cross-functional teams.
  • Designed and scaled SQL-powered data products for order book tracking, inventory visibility, and material gap analysis — reducing reporting turnaround time by 30%.
  • Led UAT planning and execution, ensuring high-quality releases and strong business adoption across plant leadership.
  • Built leadership-facing Power BI dashboards for daily MIS and monthly reviews, improving decision-making speed and operational transparency.
  • Identified process gaps and defined To-Be workflows, driving data-backed operational improvements at scale.
  • Supported DRHP/RHP reporting and forecasting initiatives with high data accuracy and traceability — contributing directly to the company's public listing journey.
↓ 30% Reporting Turnaround    ↑ 5+ Plants Covered    ↑ 2+ Man-Hours Saved Daily
Education
Product Management with Generative & Agentic AI
BITSoM — BITS School of Management
Aug 2025 — Present
B.Tech — Mechanical Engineering
State Institute of Engineering Technology, Nilokheri
Aug 2018 — May 2021
Diploma — Mechanical Engineering
G.B.N. Government Polytechnic, Nilokheri
Aug 2014 — May 2017
03 — Skills & Expertise

Three Dimensions of Impact

📊
Data Intelligence
SQL Excel Python Power BI ETL & Data Pipelines KPI Design Dashboarding Data Modeling Business Process Analysis Google Analytics
⚙️
Product Execution
Agile (Scrum/Kanban) Sprint Planning Backlog Management User Stories JIRA Stakeholder Management Cross-functional Collaboration Figma Rapid Prototyping AI Tools (Lovable, Replit)
🎯
Strategy & Customer Insights
Product Roadmapping Market Research Customer Segmentation User Research Behaviour Analytics GTM Strategy Pricing & Positioning AARRR Metrics North Star Metrics Growth Thinking
04 — Projects

Things I've Built

AI • Trust Intelligence
TRAFIA

Trust, Reliability, Authenticity, Financial & Social Intelligence, and Assessment — an AI-enabled trust intelligence platform conceptualized to improve decision confidence across financial and social contexts. Defined product vision, core value pillars, and user problem statements. Outlined high-level architecture integrating AI-driven assessment and intelligence scoring mechanisms. Built a strategic roadmap for phased rollout.

Product Vision AI/ML Concepts Roadmapping Problem-Solution Fit Lovable
View Live Demo →
Real Estate • Data & Analytics
PropIntellix

A data-driven real estate intelligence solution to improve property decision-making through structured analytics. Conducted user problem discovery and defined key product use cases around property insights. Structured product features, data requirements, and dashboard concepts. Applied analytics and product frameworks to define MVP scope and future scalability opportunities.

Data Analytics MVP Definition Market Research GTM Strategy Lovable
View Live Demo →
Analytics • Sales Intelligence
Dynamic Daily Sales Dashboard

Built a real-time sales visibility product for multi-plant leadership teams at DEE Piping Systems. Led stakeholder discovery to define success metrics and reporting requirements. Automated daily sales workflows — saving 2+ man-hours daily — and enabled faster revenue tracking and plant-level performance monitoring across 5 manufacturing plants.

SQL Excel Power BI KPI Design Stakeholder Mgmt
// Internal product — link available on request
Finance • Cost Intelligence
Project Costing Matrix

Developed an automated cost intelligence solution to track budget utilization across projects. Built SQL logic to compare planned vs. actual costs with alert thresholds, enabling proactive cost control for finance and leadership teams. Directly supported financial discipline during DEE's DRHP/RHP reporting period.

Excel SQL Financial Modeling Reporting Automation Variance Analysis
// Internal product — link available on request
05 — Publications

Research & Writing

01
Academic Paper • UGC CARE / Scopus Target
Barriers, ROI, and Strategic Adoption of AI in Traditional Manufacturing Firms
Literature review examining how traditional manufacturing organisations evaluate, justify, and overcome resistance to AI adoption. Covers ROI frameworks, change management, and strategic playbooks. Formatted per APA 7th Edition.  •  In progress / under submission
02
System Requirements Document • Internal / AI Platform
SRD: AI-Powered Surplus Raw Material Optimization & Inter-Location Utilization Platform
A detailed System Requirements Document authored for DEE Development Engineers Limited, targeting external AI vendors. Covers platform architecture, AI model requirements, data pipelines, and stakeholder acceptance criteria for surplus material utilization across manufacturing plants.  •  Proprietary
06 — Blogs

Thoughts & Perspectives

Coming Soon
Product • AI
How GenAI Is Quietly Reshaping the BA-to-PM Transition
Why AI tools are collapsing the skill gap between analysts and product managers — and what it means for your career trajectory.
Coming Soon
Data • Manufacturing
The Data Maturity Gap in Indian Manufacturing SMEs
Most Indian factories are sitting on gold-mine operational data. Here's why almost none of them are using it right — and how to fix it.
Coming Soon
Product Strategy
North Star Metrics That Actually North-Star: Lessons from the Factory Floor
Defining metrics in manufacturing vs. consumer tech is worlds apart. Here's what I learned designing KPIs for 5+ plant operations.
07 — Contact

Let's Build Something Together

Open to product management roles, advisory conversations, collaborations, and speaking opportunities. Reach out via any channel below.

✉️ Hsoni.hitesh@gmail.com 📞 +91 93541 66582 💬 WhatsApp — 9354166582 🔗 linkedin.com/in/hiteshsoni1